Challenge
When the project began, the eBesa website consisted of only a single page with very limited information. Visitors could not easily understand the platform, its features, or how the service worked. The website also suffered from an outdated visual design, weak content hierarchy, and poor user experience, making it difficult to build credibility and effectively communicate the company’s digital financial solutions.
The main challenges included:
- Outdated single-page website
- Limited and insufficient content
- Poor visual design and user experience
- No clear customer journey
- Lack of educational resources for users
- Missing pages for company information, support, and news
Solution
BARTEK ICT completely redesigned the website from the ground up, focusing on user experience, modern design, and content strategy. We expanded the website into a comprehensive digital platform that clearly presents eBesa’s products, services, and customer resources.
The new website included:
- A professionally designed homepage with a modern layout and strong calls to action
- A dedicated About Us page introducing the company and its mission
- A comprehensive eBesa Features page showcasing the platform’s capabilities
- A How It Works section with detailed inner pages, educational content, and embedded instructional videos
- A Contact Us page for customer inquiries and support
- A comprehensive FAQs page to answer common customer questions
- A News section for company updates, announcements, and educational articles
The redesigned website provides a significantly better user experience, improves navigation, strengthens brand credibility, and serves as an effective communication platform for customers, partners, and stakeholders while supporting eBesa’s mission of advancing digital financial inclusion in Somalia. The site content also highlights eBesa’s broad range of services—including mobile payments, banking integration, merchant payments, and financial access—making the platform easier for users to understand and adopt.